As the name reflects the French word for street and an evergreen Rue (Ruta) in English, RUE reinterprets and gives new values to ordinary, often overlooked things translated through design esthetics woven from differing inspirational strands ranging from the study of botany and ethnography to biology and mathematics.

Since its inception in 2007, RUE’s items have been carried at the world’s leading boutiques. Following the studio’s relocation from New York to Tokyo, it made the first collection appearance in Japan in S/S 2010. All of RUE’s products are hand-made by fine craftsmen in Japan.